Innovation Coaching

Teaching you how to apply creativity, design thinking, and innovation to leadership and teams in life and work

Enhance your ability to adapt, create, innovate and grow through disruption

Coaching for innovation embraces a new way of integrating deep learning and coaching, where the coach is trained to be a teacher, transformer, innovator, and coach in speedy, agile and blended ways that help people adapt, innovate, grow and flourish.

It aims to enable and empower people to dare to be, think, act, and team differently through the transformational powers of innovation, lean start-up methodologies, and human-centered design thinking within an emergent context. By developing the confidence, courage, and compassion to experiment with, (and fail) artfully mastering and safely using people’s cognitive dissonance as a creative catalyst for transformational change.

It involves skillfully, courageously, and compassionately asking powerful and disruptive questions that ignite, unleash, and pull people towards anti-conventional, creative, and inventive ways of being, thinking and behaving, that enables the delivery of innovation-led change and commercial outcomes.

It enables you to see and experience the world with fresh eyes, and empowers you to break paradigms and shift mindsets, to achieve more than you thought you could, and holds you accountable for your decisions, actions, and results in innovating new 21st century processes, products, and services.

The ICF accredited CCE Coach for Innovators Certified Program™ is a collaborative, intimate, and deeply personalised online group innovation coaching program led by internationally acknowledged thought leader on the People Side of Innovation, Janet Sernack PCC.

Where she teaches you how to make sense of, and apply, in your unique context, creativity, design thinking, and innovation to leadership and teams in life and work.

Coaching for innovation helps people see, examine, and adjust their mental models so they can respond to, or coach others to respond to, entirely new realities and needs in the marketplace including:

  • Starting or finishing a significant creative project
  • Inventing a new business idea or start-up
  • Developing and aligning your team to an innovation strategy
  • Seeing and overcoming barriers to change, creativity and innovation
  • Reducing risk adversity and complacency
  • Maximizing diversity and differences in your team or organisation
  • Experimenting to test ideas smarter to learn faster
  • Improving your ability to influence, persuade and motivate others to turn ideas into action
  • Navigating a major change or business re-renewal
  • Creating a passionate purpose and flexible invention and implementation process for your business opportunity
  • Re-engineering your focus following  a life or career transition, and finding a mission and purpose worth pursuing and leaving a legacy.
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Playful Business Simulation

Our Innovation Coaching program teaches you to work, think, act and team differently

It is suitable for leaders, managers, teams, consultants and coaches.

It is intense, interactive, personal and results in new ways of being, thinking, behaving and working and enables and empowers you to;

  • Make sense of innovation & position it strategically, in your own, or your client's unique context, to adapt & grow in the playing fields of the 21st century.
  • See the world with fresh eyes & become an anti-conventional & creative thinker, decision maker & problem solver.
  • Step back through attending, observing, retreating & reflecting to break biases, paradigms & shift mindsets to create space for the new insights & ideas to emerge.
  • Nurture your imagination by disrupting & breaking functional fixedness by knowing how to safely use cognitive dissonance as a source of constructive disagreement.
  • Discover unexpected patterns & connections & maximize differences & diversity in groups to generate new combinations for creative ideas & innovative solutions.
  • Experiment, fail, iterate & pivot to turn promising ideas into workable & innovative solutions applying start-up methodologies.
  • Mobilize others, steer past obstacles, to build collaborative teams, networks & eco-systems.
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Develop a collaborative innovation coaching culture. Next program for 2020 starts on October 20 and our first program for 2021 starts February 2.
Don’t worry, you’re in safe hands

Find out how to develop people’s real “on the job” innovation capability and make innovation a way of life.

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What People Say


Over the last two years I have had exposure to other courses and seminars on innovation.  All have provided useful perspective and tools. The Coach for Innovators program is unique in its emphasis on the inner being, attitudes and personal practices that underlie the ability to coach innovation.  The program is resource rich and offers particularly powerful questions that can serve to be safely disruptive to the status quo.

Ellen Moran
Ph.D. PCC, Owner Leadership Dialogues USA

The Coaching for Innovators Program will offer you great value. You will benefit from Janet Sernack’s massive knowledge, experience and commitment in the field of innovation and you are encouraged to apply to your own business. In addition, it’s a very enjoyable experience.

Frank Uit de Weerd
Managing Director Aoidos Consulting Netherlands

A multi benefit course providing self-awareness, ability to think differently, coach in a way that makes your client more innovative and know your passionate purpose that can help you achieve your dream. I loved the reading materials and the reference given very helpful to keep and use. Slides given were very useful as a reference at all times.

Nehad Tadros