Sam Adkins – Innovation consultant and coach

Sam Adkins innovation consultants

As innovation consultant & coach for innovators, I facilitate and develop awareness of unconscious and underlying motivations in individuals and teams. I can be relied upon to ask the questions we need to ask to get to the answers we seek. I gently challenge and disrupt the status quo constructively to cut through the hype and jargon that often occurs in business conversations. I am a qualified Counsellor, certified Innovation Coach as well as ICF accredited Executive Coach and have worked for over 15 years with people and their challenges. I bring that wealth of experience to our customised and blended learning approaches for organisations.


I understand people’s motivation and underlying concerns, and work with that to make a big shift for them. I really enjoy those breakthrough moments with individuals or teams,  and know how to harness that to move the person or team forward into new and unchartered territory. I feel such a sense of reward for making a difference in this way.


I used my highly trained instinct and knowledge of people from the years of working with them in health and well-being and as a counsellor. I just know when there is an incongruence in the conversation of an individual, or in the development of an idea in a team interaction. I gently use that insight to promote congruence and creative flow towards resolution.


I love the ocean so being near it on the beach, or swimming or sailing in it are my passions. I read voraciously and love expanding my breadth of knowledge about a broad range of topics. Having interesting and dynamic conversation over dinner or a chai is one of my all time favourite things.

Enabling you to be, think and do things differently through innovation consulting and coaching
Don’t worry, you’re in safe hands

As an innovation consultant and coach, I want to hear your questions about how to effect deep change and learning in people, teams and organisations

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